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Reels#5: 1 lead at $35.98 CPL ($35.98 spent, 9 LPVs) — above AU benchmark. MOTest4 turned back on ($0 spent). Set total: 6 leads at $11.47 avg CPL, $68.83 spent. Reels#1 leading at $4.45 CPL (4 leads).

MOImage#A6: 1 lead at $45.47 CPL ($45.47 spent, 6 LPVs) — well above AU benchmark. Set total: 1 lead at $67.93 avg CPL, $67.93 spent.

MOImage#A6: 0 leads, $22.65 spent, 5 LPVs — no conversions. MOImage#A8: 1 lead at $31.19 CPL ($31.19 spent, 10 LPVs) — above benchmark. A9 leading at $14.85 CPL (6 leads, $89.08 spent).

MOImage#A6: 0 leads, $23.74 spent, 11 LPVs — no conversions.

Cold V1 IC#2: 11 leads at $22.31 CPL, $245.45 spent. Broad V1 IC#2: 8 leads at $12.44 CPL, $99.50 spent — strong performer, doubled budget. Lookalike: 4 leads at $26.22 CPL, $104.88 spent. Cold V2 (080726) unchanged at $60/day.

Image IC#2: 15 leads at $11.08 CPL, $166.17 spent — strong, scaling. Image IC#1: 4 leads at $11.93 CPL, $47.70 spent. Both well under HK benchmark.

040726 | MO2026(MY) - Cold (Interest) V1 - Image#1(IC#2). 26 leads at $2.98 CPL, $77.52 spent, 169 LPVs — strong performance, scaling up.

Reels#1: 1 lead at $23.17 CPL ($23.17 spent, 21 LPVs) — above MY benchmark. Set total: 1 lead at $23.44 avg CPL, $23.44 spent. Reels#5, Q3Reels#1, MOTest4 still running.

MOImage#A9: 2 leads at $9.01 CPL ($18.02 spent, 47 LPVs). Set total: 2 leads at $9.39 avg CPL, $18.78 spent.

MOImage#A8: 1 lead at $1.70 CPL ($1.70 spent, 8 LPVs) — highest CPL in set. A9 leading at $0.37 CPL (5 leads), A6 at $0.73 CPL (5 leads). Set total: 11 leads at $0.68 avg CPL, $7.50 spent.

B2 start. IC#1 and IC#2 previously paused at $30/day — scaled up to $35 on relaunch. New image campaign added.

B2 start. Keeping only best performers. Hot/Warm IC#1 and Cold IC#2 remain off.

B2 start. V2 IC#1 and Video IC#2 remain off.

B2 start. 2 new image campaigns added for Lookalike and Cold V2 audiences.

B2 start. 3 new image campaigns launched. Broad Image IC#2 (060726) remains off.

Significant budget cut ahead of campaign refresh. Both campaigns were running well but scaling back.

Consolidating HK to single best-performing campaign: Image IC#2 at $160/day (33 leads, $15.26 CPL).

Consolidating MY to single best-performing campaign: Image IC#2 at $100/day (114 leads, $1.94 CPL).

Trimming underperformers ahead of campaign refresh. V2 IC#1, Hot/Warm IC#2, Cold IC#1 budgets unchanged.

Full campaign pause ahead of MO B2 launch (8 Jul – 14 Jul). End of MO Q3 2026 Batch 1 run.

MOImage#B1 ad selected. Pausing due to weak performance.

Retire TA ad set paused. $138.68 spent at $46.23 CPL — underperforming.

Broad V1 Video IC#1 paused.

Both ads had unpublished edits. Pausing underperformers within Hot/Warm Image IC#2.

Retaining only Reels#1-IC#1 which had 2 results at $15.37 CPL.

Financial Education TA ad set paused. $187.65 spent at $187.65 CPL — very high cost per result.

MOTest4(June) paused. Reels#5-IC#1 ($22.39 CPL) and Reels#1-IC#1 ($17.37 CPL) retained.

Reels#1 paused. MOTest4(June) ($14.64 CPL) and MOTest4(Aug) remaining active.

Reels#1 paused within Teacher TA ad set.

Reels#5 paused. Q3Reels#1, MOTest4(June), Reels#1 retained.

MOTest4(June) had unpublished edits and was paused. Reels#1 reactivated.

New broad audience image campaign. Testing image format alongside existing video campaigns.

Reels#1: 2 leads at $29.37 CPL, $58.74 spent — above HK benchmark. Set total: 3 leads at $43.16 CPL, $129.49 spent.

14 leads at $29.91 CPL, $418.70 spent — CPL above HK benchmark. Budget was $50/day.

Reels#5: 4 leads at $27.65 CPL, $110.58 spent — above HK benchmark. Set total: 8 leads at $27.75 CPL, $222.00 spent.

MOImage#A6: 0 leads, $22.70 spent, 1,497 impressions — no conversions. Set total: 15 leads at $15.37 CPL, $230.62 spent.

MOImage#A9: 1 lead at $36.76 CPL, $36.76 spent — above benchmark. Set total: 6 leads at $14.45 CPL, $86.69 spent.

MOImage#A7: 0 leads, $24.94 spent, 1,405 impressions — no conversions. Set total: 3 leads at $29.28 CPL, $87.83 spent.

MOTest4: 1 lead at $32.61 CPL, $32.61 spent — above HK benchmark. Set total: 3 leads at $43.22 CPL, $129.67 spent.

Image IC#2: 12 leads at $14.30 CPL — strong, scaling up. Image IC#1: 26 leads at $18.27 CPL — scaling up. V2 IC#1: 11 leads at $25.16 CPL. Cold IC#2: 15 leads at $31.82 CPL — trimming above benchmark.

Reels#1: 1 lead at $32.48 CPL, $32.48 spent — above SG benchmark. Set total: 1 lead at $40.11 CPL, $40.11 spent.

Reels#1: 7 leads at $21.29 CPL, $149.01 spent — above SG benchmark. Set total: 7 leads at $22.25 CPL, $155.73 spent.

MOTest4: 2 leads at $29.09 CPL, $58.18 spent — above SG benchmark. Set total: 9 leads at $26.05 CPL, $234.49 spent.

Reels#1: 1 lead at $41.12 CPL, $41.12 spent — above SG benchmark. Set total: 1 lead at $52.56 CPL, $52.56 spent.

19 leads at $22.19 CPL, $421.55 spent. Budget was $60/day. CPL above SG benchmark — replaced by new Hot/Warm Image IC#2 campaign (040726).

Reels#5: 2 leads at $19.08 CPL, $38.15 spent. Set total: 23 leads at $15.66 CPL, $360.14 spent — re-enabling to test further.

Reels#1: 1 lead at $26.96 CPL, $26.96 spent — above AU benchmark. Set total: 2 leads at $32.92 CPL, $65.85 spent.

Reels#5: 2 leads at $42.90 CPL, $85.80 spent — well above AU benchmark. Set total: 5 leads at $23.79 CPL, $118.95 spent.

MOTest4: 1 lead at $40.77 CPL, $40.77 spent — above AU benchmark. Set total: 7 leads at $25.84 CPL, $180.85 spent.

Reels#5: 1 lead at $52.70 CPL, $52.70 spent — above AU benchmark. Set total: 3 leads at $30.17 CPL, $90.51 spent.

MOTest4: 0 leads, $22.26 spent, 433 impressions — no conversions. Set total: 3 leads at $29.27 CPL, $87.82 spent.

240626 | MO2026(AU) - Cold (Interest) V1 - Video#1(IC#2). 53 leads at $17.45 CPL — strong performance, scaling up.

New broad audience image ad with IC#2 copy. Broad V1 Video IC#1 (040726) at $40.16 CPL — testing image format alongside video.

Image IC#2: 3 leads at $17.95 CPL — scaling up. Hot/Warm Image IC#2: 6 leads at $7.08 CPL — very strong. V2 IC#2: 3 leads at $31.54 CPL. Cold IC#2: 63 leads at $20.47 CPL — trimming slightly.

300626 | MO2026(PH) - Cold (Interest) V1 - Video#1(IC#1). 540 leads at $0.83 CPL, $448.07 spent — continued exceptional performance.

030726 | MO2026(HK) - Cold (Interest) V1 - Image#1(IC#2). Strong performance — scaling up.

300626 | MO2026(PH) - Cold (Interest) V1 - Video#1(IC#2). 228 leads at $0.80 CPL, $182.62 spent — strong performance, scaling up.

New image ad format testing for MY. IC#1 (230626) at $3.27 CPL (221 leads) and IC#2 (260626) at $3.09 CPL (166 leads) both performing well.

MOImage#A6: 1 lead at $25.13 CPL, $25.13 spent, 1,115 impressions. Set total: 4 leads at $8.92 CPL, $35.68 spent.

MOImage#A6: 0 leads, $22.44 spent, 1,627 impressions — high spend, no conversions. Set total: 1 lead at $60.63 CPL, $60.63 spent.

MOTest4: 4 leads at $26.61 CPL, $106.42 spent. Reels#5: 3 leads at $23.47 CPL, $70.41 spent. Both above HK benchmark. Set total: 9 leads at $23.29 CPL, $209.59 spent.

Reels#1: 3 leads at $35.47 CPL, $106.40 spent — above HK benchmark. Set total: 18 leads at $22.74 CPL, $409.39 spent.

Q3Reels#1: 0 leads, $26.44 spent, 1,277 impressions — no conversions. Set total: 3 leads at $34.09 CPL, $102.28 spent.

Reels#5: 4 leads at $25.89 CPL, $103.55 spent — above AU benchmark. Set total: 5 leads at $27.58 CPL, $137.90 spent.

Reels#1: 0 leads, $40.94 spent, 1,045 impressions — no conversions, turned off. MOTest4: 2 leads at $10.05 CPL, $20.09 spent — turned back on as better performer.

Reels#1: 1 lead at $34.27 CPL, $34.27 spent — above AU benchmark. Set total: 3 leads at $36.48 CPL, $109.44 spent.

Set performing well at $10.23 CPL (18 leads, $184.13 spent). MOTest4: best at $6.12 CPL (8 leads). Q3Reels#1: $11.36 CPL (5 leads). Reels#5 re-added to test.

Financial Education TA: 3 leads at $36.48 CPL, $109.44 spent — above AU benchmark. Campaign total: 50 leads at $16.32 CPL, $816.00 spent.

Reels#1: 6 leads at $29.79 CPL, $178.76 spent — above AU benchmark. Set total: 8 leads at $27.73 CPL, $221.80 spent.

Q3Reels#1: 2 leads at $41.43 CPL, $82.86 spent — well above AU benchmark. Set total: 7 leads at $19.51 CPL, $136.56 spent.

V2 IC#2: 20 leads at $15.61 CPL, $312.10 spent. V2 IC#1: 12 leads at $26.43 CPL, $317.11 spent. Hot/Warm IC#2 held at $100, Cold IC#1 held at $90.

040726 campaigns: Broad V1 tests broader audience targeting. Image IC#2 and Hot/Warm Image IC#2 test image ad format with IC#2 copy. All in Preparing status.

V2 IC#1: 13 leads at $22.56 CPL, $293.23 spent. Hot/Warm: 44 leads at $15.95 CPL, $701.71 spent. Cold IC#2: 53 leads at $22.26 CPL. Cold IC#1: 48 leads at $23.06 CPL. Trimming to reallocate budget toward new campaigns.

Reels#1: 0 leads, $19.51 spent, 4 LPVs. Reels#5 best at $17.97 CPL (2 leads). Set total: 2 leads at $32.09 CPL, $64.17 spent.

Reels#1: 1 lead at $17.66 CPL, $17.66 spent. Continuing to prune Reels#1 across V2 IC#1 ad sets.

MOTest4: 1 lead at $18.69 CPL, $18.69 spent, 5 LPVs. Set total: 1 lead at $31.26 CPL, $31.26 spent.

MOTest4: 2 leads at $20.62 CPL, $41.24 spent, 9 LPVs. Set total: 2 leads at $41.27 CPL, $82.53 spent.

Reels#1: 0 leads, $20.45 spent, 2 LPVs. Set total: 2 leads at $29.32 CPL, $58.63 spent.

Reels#5: 2 leads at $27.27 CPL, $54.53 spent. MOTest4: 1 lead at $47.91 CPL, $47.91 spent. Both above benchmark. Set total: 23 leads at $15.21 CPL, $349.76 spent.

MOTest4: 0 leads, $26.00 spent, 14 LPVs. Q3Reels#1: 12 leads at $24.20 CPL, $290.45 spent — above SG benchmark. Set total: 13 leads at $26.00 CPL, $337.99 spent.

New IC#2 copy testing on V2 interest group. SG V2 IC#1 (300626) showing 10 leads at $19.33 CPL — scaling up V2 with IC#2 variation.

V2 IC#1 at $19.33 CPL (10 leads, $193.26 spent) — scaling up. Hot/Warm IC#2 at $15.07 CPL (41 leads, $618.05 spent) — strong performance, increasing budget.

Reels#1: 1 lead at $32.06 CPL, $32.06 spent, 8 LPVs. Set total: 1 lead at $47.07 CPL, $47.07 spent.

MOImage#A8: 0 leads, $23.45 spent, 5 LPVs. Set total: 1 lead at $52.11 CPL, $52.11 spent.

MOTest4: 2 leads at $23.81 CPL, $47.62 spent, 34 LPVs. Set total: 3 leads at $29.74 CPL, $89.23 spent.

MOTest4: 9 leads at $25.41 CPL, $228.69 spent. Reels#1: 1 lead at $40.64 CPL, $40.64 spent. Both above HK benchmark. Set total: 10 leads at $30.65 CPL, $306.54 spent.

Reels#1: 0 leads, $30.86 spent, 9 LPVs. Set total: 3 leads at $45.70 CPL, $137.10 spent.

New image ad IC#2 copy variation. Image IC#1 (300626) performing well at $13.98 CPL (16 leads, $223.68 spent) — testing IC#2 creative with same image format.

Cold IC#2: 32 leads at $27.75 CPL, $887.92 spent. Cold IC#1: 33 leads at $27.37 CPL, $903.09 spent. Trimming both as CPL above HK benchmark.

IC#1: 563 leads at $0.81 CPL, $454.57 spent — exceptional. IC#2: 152 leads at $0.84 CPL, $127.55 spent — scaling both as PH continues to outperform.

Both updated at 7:04 AM per activity history. V2 IC#1: 7 leads at $24.44 CPL, $171.07 spent. V2 IC#2: 9 leads at $18.68 CPL, $168.11 spent.

Reels#5: 5 leads at $21.56 CPL ($107.78 spent, 43 LPVs) — above AU benchmark. Set total: 6 leads at $30.61 CPL, $183.68 spent. Pausing weakest performer by CPL.

Reels#5: 2 leads at $18.91 CPL ($37.82 spent, 26 LPVs). Q3Reels#1 performing better at $10.28 CPL. Set total: 5 leads at $19.63 CPL, $98.14 spent.

MOTest4: 12 leads at $18.18 CPL ($218.13 spent, 62 LPVs). Q3Reels#1 at $13.21 CPL and Reels#5 at $16.67 CPL performing better. Set total: 16 leads at $17.92 CPL, $286.79 spent.

IC#1 V2: 3 leads at $13.41 CPL ($40.23 spent) — strong early signal. IC#2 V2: 1 lead at $40.03 CPL ($40.03 spent). Scaling IC#1 alongside IC#2 to gather more data.

Paused: MOTest4 (0 leads, $19.97 spent), Reels#1 (2 leads at $44.30 CPL), Reels#5 (3 leads at $34.12 CPL). Kept: Q3Reels#1 (6 leads at $18.82 CPL, $112.91 spent) — best performer. Set total: 11 leads at $29.44 CPL, $323.84 spent.

Reels#5: 3 leads at $23.30 CPL ($69.91 spent, 50 LPVs) — above benchmark. Set total: 3 leads at $29.24 CPL, $87.72 spent.

IC#2 CPL at $20.76 (41 leads, $851.07 spent) — trimming budget. V2 IC#1 early signal: 2 leads at $26.18 CPL ($52.35 spent) — scaling to gather data.

MOTest4: 2 leads at $24.74 CPL ($49.47 spent, 18 LPVs) — above benchmark. Set total: 3 leads at $31.96 CPL, $95.87 spent.

Rebalancing HK spend. IC#2: 16 leads at $32.41 CPL ($518.60 spent). IC#1: 17 leads at $29.25 CPL ($497.20 spent). Image campaign: 2 leads at $15.33 CPL ($30.65 spent) — strong early signal.

IC#1: 89 leads at $3.79 CPL ($337.51 spent) — strong. IC#2: 88 leads at $2.85 CPL ($251.15 spent) — excellent. Hot/Warm IC#1: 5 leads at $5.07 CPL ($25.37 spent) — new, ramping up.

IC#2: 31 leads at $1.02 CPL ($31.73 spent, 155 LPVs) — strong performance, scaling up. IC#1 unchanged at $58/day: 312 leads at $0.79 CPL ($246.21 spent).

MOTest4: 1 lead at $1.56 CPL ($1.56 spent, 7 LPVs). Set total: 3 leads at $1.65 CPL, $4.96 spent. Q3Reels#1 ($1.07 CPL) and Reels#5 ($1.69 CPL) remaining.

MOTest4: 3 leads at $1.20 CPL ($3.60 spent, 23 LPVs). Set total: 9 leads at $1.01 CPL, $9.10 spent. Reels#1 leading at $0.54 CPL — consolidating to better performers.

Q3Reels#1: 1 lead at $6.74 CPL ($6.74 spent, 9 LPVs). Set dominated by Reels#5: 77 leads at $2.90 CPL ($223.56 spent). Set total: 79 leads at $3.02 CPL, $238.73 spent.

Q3Reels#1: 2 leads at $6.97 CPL ($13.94 spent, 28 LPVs). Reels#5 leading at $2.60 CPL (24 leads). Set total: 29 leads at $2.97 CPL, $86.17 spent.

MOImage#A6: 0 leads, $21.60 spent, 9 LPVs. MOImage#A9 leading with 2 leads at $6.25 CPL. Set total: 2 leads at $23.51 CPL, $47.01 spent.

MOTest4: 1 lead at $32.56 CPL ($32.56 spent, 19 LPVs) — above benchmark. Q3Reels#1 best at $22.79 CPL (3 leads). Set total: 6 leads at $24.83 CPL, $148.97 spent.

Q3Reels#1: 0 leads, $21.03 spent, 4 LPVs. MOTest4 best at $24.80 CPL (2 leads). Set total: 3 leads at $36.42 CPL, $109.27 spent.

Reels#1: 6 leads at $28.11 CPL ($168.66 spent, 86 LPVs) — above benchmark. Q3Reels#1 at $26.45 CPL (4 leads). Set total: 11 leads at $30.73 CPL, $338.00 spent.

Reels#5: 0 leads, $30.31 spent, 17 LPVs. MOTest4 leading at $18.09 CPL (14 leads, $253.26 spent). Set total: 14 leads at $22.65 CPL, $317.14 spent.

Reels#1: 1 lead at $46.40 CPL ($46.40 spent, 11 LPVs) — above benchmark. Reels#5 leading at $21.69 CPL (7 leads). Set total: 9 leads at $29.16 CPL, $262.42 spent.

Stock TA: 11 leads at $32.05 CPL ($352.57 spent) — above benchmark. Forex TA: 3 leads at $37.39 CPL ($112.17 spent). Financial Ed TA ($12.81 CPL) and Wealth TA ($29.16 CPL) kept on. Campaign total: 42 leads at $23.11 CPL, $970.52 spent.

Reels#1: 1 lead at $21.30 CPL ($21.30 spent, 4 LPVs). Q3Reels#1 leading at $13.52 CPL (29 leads, $392.05 spent). Set total: 38 leads at $14.26 CPL, $541.92 spent.

Reels#1: 1 lead at $17.77 CPL ($17.77 spent, 11 LPVs). Set total: 1 lead at $27.57 CPL, $27.57 spent — new campaign still gathering data.

Reels#5: 3 leads at $23.77 CPL ($71.30 spent, 24 LPVs). Q3Reels#1 best at $8.10 CPL (2 leads). MOTest4 at $18.42 CPL (12 leads). Set total: 17 leads at $18.47 CPL, $314.07 spent.

Scaling V2 campaigns as early data shows promise: V2 IC#1 at $18.35 CPL (5 leads), V2 IC#2 at $23.13 CPL (4 leads). Trimming IC#1 V1 slightly: 47 leads at $16.26 CPL ($763.34 spent).

IC#2: 29 leads at $27.21 CPL ($789.13 spent). IC#1: 31 leads at $27.05 CPL ($838.41 spent). Shifting budget toward IC#2 slightly.

IC#2 CPL at $23.11 — trimming after Stock and Forex TA paused. V2 IC#1 showing 6 leads at $17.54 CPL — scaling up.

300626 | MO2026(HK) - Cold (Interest) V2 - Video#1(IC#1). Budget updated at 7:30 AM per activity history.

300626 | MO2026(AU) - Cold (Interest) V2 - Video#1(IC#1). Budget updated at 7:21 AM per activity history.

Reels#5 had 1 lead at $29.88 CPL ($29.88 spent), 19 LPVs. Rest of Stock TA set: $54.97 total, 1 lead at $54.97 avg CPL — underperforming.

MOTest4: 1 lead at $35.63 CPL — too expensive. Q3Reels#1: 1 lead at $17.78 CPL (7 LPVs). Reels#5: 2 leads at $18.88 CPL (26 LPVs). Swapping to better-performing video creatives. Set total: 4 leads at $23.08 avg CPL, $92.32 spent.

Reels#5: 7 leads at $20.93 CPL ($146.52 spent, 90 LPVs) — above $15 benchmark. Reels#1 performing well at $2.03 CPL. Set total: 9 leads at $20.76 avg CPL, $186.88 spent.

Q3Reels#1: 4 leads at $25.42 CPL ($101.66 spent, 144 LPVs) — above benchmark. Set total: 7 leads at $31.72 avg CPL, $222.01 spent.

Reels#5: 3 leads at $22.88 CPL ($68.65 spent, 47 LPVs) — above benchmark. Set total: 3 leads at $31.71 avg CPL, $95.13 spent.

Stock TA: 1 lead at $134.89 CPL ($134.89 spent, 106 LPVs) — far above benchmark. Remaining 3 TAs performing better: Wealth $19.79 CPL (7 leads), Forex $21.42 CPL (2 leads), Financial Ed $17.96 CPL (10 leads). HK total: 20 leads at $24.79 avg CPL, $495.86 spent.

Testing image creative format for HK after pausing video Stock TA. Scheduled to publish at 10am to monitor performance. Campaign: IC#1 targeting.

New Hot/Warm retargeting campaign for MY. Cold campaigns performing strongly: IC#2 at $3.48 CPL (69 leads), IC#1 at $3.38 CPL (125 leads). Testing warm audience with IC#1 video creative.

358 leads at $0.79 CPL ($281.17 spent) — exceptional performance. Budget trimmed slightly to balance spend while new IC#2 ramps up.

Testing IC#2 creative for PH after IC#1 proven strong at $0.79 CPL. New campaign starting fresh.

4 ad sets: Teacher TA, Rich TA, Marketing TA, Retire TA. IC#1 (230626) running at $24.81 CPL, IC#2 (240626) at $25.10 CPL — testing V2 creative to improve CPL.

New V2 interest group for SG IC#1 video. Existing: IC#1 at $19.74 CPL ($130/day), IC#2 at $19.11 CPL ($150/day), Hot/Warm IC#2 at $12.65 CPL ($80/day). Testing V2 creative to bring CPL down.

New V2 interest group for AU, both IC#1 and IC#2 copies. Existing V1: IC#1 at $14.63 CPL ($100/day), IC#2 at $14.38 CPL ($80/day). Testing V2 creative targeting at $40/day each.

Reels#5: 1 lead at $2.14 CPL (10 LPVs, $2.14 spent). Set total: 4 leads at $0.89 CPL — Q3Reels#1 ($0.75) and Reels#1 ($0.34) performing well. Reels#5 paused as lowest performer.

Reels#1: 0 leads, $23.74 spent, 11 LPVs — no conversions. Q3Reels#1 leading with 3 leads at $22.79 CPL. Set total: 4 leads at $31.43 CPL, $125.73 spent.

Reels#5: 1 lead at $10.02 CPL ($10.02 spent, 8 LPVs). Set performing well overall at $5.07 CPL — MOTest4 leading at $2.96 CPL. Pausing Reels#5 as weakest performer.

Financial Ed TA: Reels#5 1 lead at $1.68 CPL ($1.68 spent, 9 LPVs). Forex TA: Reels#5 3 leads at $1.70 CPL ($5.10 spent, 27 LPVs). Both paused to consolidate budget to better-performing ads.

CPL too expensive in Wealth TA for IC#2 creatives. MOTest4 had spent $52.27 with only 1 lead at $52.27 CPL. Cutting to consolidate budget into better-performing ad sets.

No conversions across the set. MOTest4 spent $78.09 with 0 leads. Q3Reels#1 had 1 lead at $29.18 CPL but was already off. Total spend $114.64 with only 1 lead — too expensive for Stock TA.

Total spent $164.88 with only 5 leads at $32.98 avg CPL — above benchmark. Q3Reels#1 was best performer (4 leads at $26.45 CPL) but still too expensive. Cutting entire Wealth TA IC#1 set for HK.

Total spent $9.99 with 1 lead (MOTest4 at $2.01 CPL). Too early/low spend but cutting Financial Education TA for IC#2 in MY — consolidating budget into better-performing ad sets.

MOTest4 spent $6.99 with 1 lead at $6.99 CPL — underperforming vs set. Reels#5 is the standout (21 leads at $3.88 CPL), keeping Reels#1 and Q3Reels#1 running. Total set: 23 leads at $4.03 avg CPL.

Q3Reels#1: 3 leads at $1.12 CPL ($3.36 spent). MOTest4: 27 leads at $1.00 CPL ($27.04 spent). Reels#1 still running (Learning). Consolidating ad set.

MOImage#A8: Rejected / Not Delivering in Financial Ed TA. MOImage#B1: flagged in Wealth TA. Proactively shut down all AU image ads. Fixing creatives and reviewing targeting countries across all image ad sets to ensure policy compliance before relaunching.

All 5 image ads paused. MOImage#A8 had spent $38.80 with 1 lead at $38.80 CPL. Switching budget focus to video creatives which are performing better.

Pruning Q3Reels#1 and Reels#5 across AU ad sets — consistently high spend with no conversions.

SG Cold IC#1 Forex TA and Cold IC#2 Stock TA pruned. Budget reallocated to better-performing ad sets.

240626 | MO2026(SG) Cold IC#2: 27 leads @ $12.52 CPL — strong performance justifying scale. Cold IC#1 at $100 and Hot/Warm at $60 unchanged.

IC#1: 68 leads @ $3.51 CPL. IC#2: 22 leads @ $4.60 CPL. Both performing well under benchmark.

Q3Reels#1 consistently over benchmark across HK ad sets and audiences. Concentrating budget on Reels#1, MOTest4, Reels#5-IC#1.

IC#2: 15 leads @ $18.58 CPL. IC#1: 16 leads @ $22.02 CPL. Both under HK benchmark, scaling to increase volume.

Monitoring performance before next scale decision.

Pruning weak creatives to concentrate budget on better performers. MOTest4 and Reels#5 consistently expensive across AU audiences.

Hot/Warm 20 leads @ $11.84 CPL. Cold IC#1 28 leads @ $11.99 CPL. Strong performance justifying scale.

240626 | MO2026(SG) Cold IC#2 and 230626 | MO2026(SG) Cold IC#1. Both Wealth TA ad sets underperforming above benchmark.

260626 | MO2026(MY) - Cold (Interest) V1 - Video#1(IC#2). Stock TA underperforming vs IC#1 which continues to dominate.

Pruning expensive ads across HK Cold campaigns. MOTest4 and Reels#5 consistently over benchmark in HK.

PH continues to be lowest CPL market. Scaling confidently.

All AU campaigns under benchmark. Budget reallocated from expensive ads to better performers. AU total 31 leads @ $11.89 CPL, $368 spent.

SG total 23 leads @ $16.59 CPL, $381 spent. All campaigns under benchmark. Budget reallocated from Reels#5 to MOTest4(June) ($6.77) and Q3Reels#1 ($11.21).

HK total 11 leads @ $21.38 CPL, $235 spent. Both campaigns under benchmark, maintaining spend.

55 leads @ $0.90 CPL — exceptional performance. Scaling up confidently.

260626 | MO2026(MY) - Cold (Interest) V1 - Video#1(IC#2). IC#1 running strong at 46 leads @ $2.59 CPL. Testing IC#2 copy with same Video#1 creative.

230626 | MO2026(MY) - Cold (Interest) V1 - Video#1(IC#1). 28 registrations at $2.0 CPL — strong performance, scaling up.

SG benchmark ~$20+ CPL. Overall SG CPL $23.89 across 8 leads, $191 spent. Scaling to maintain delivery. Turned off Q3Reels#1(Apr_Short19_CTA1) - IC#1 ad inside SG Cold IC#1 campaign — high spend ($27.18), no conversions.

240626 | MO2026(AU) - Cold (Interest) V1 - Video#1(IC#2): 3 leads @ $14.95. 230626 | MO2026(AU) - Cold (Interest) V1 - Video#1(IC#1): 4 leads @ $22.18. AU total 9 leads @ $19.58 CPL.

HK total 6 leads @ $16.31 CPL. IC#2: 2 leads @ $16.46. IC#1: 4 leads @ $16.22. Strong performance across both audiences.

230626 | MO2026(PH) - Cold (Interest) V1 - Video#1(IC#1): 22 leads @ $0.86 CPL — exceptional performance. Also turned off Reels#5 - IC#1 ad ($1.80 CPL, too high for PH market).

IC#2 = Ideal Customer #2 (Burned Intermediate) — tried trading, lost money or time, doesn't trust gurus. Emotional trigger: validation + insider reframe. Ad copy variations: Long-Storytelling (mid-year reset, institutional positioning) and Short Direct (currencies shifting, smart money playbook).

IC#1 = Ideal Customer #1 (Beginner) — trapped in 9-5, no wealth plan, needs a simple path. Emotional trigger: hope + identity shift. Total daily budget: $180. Time: 4:08 AM.