Performance Guide
Great
CPL ≤ $15
Top performer — strong efficiency. Consider scaling budget to maximise reach.
Good
CPL $15 – $30
Acceptable performance. Monitor closely and test creative variations to improve CPL.
High CPA
CPL > $30
Above target cost. Review creative, audience targeting, or landing page to reduce CPL.
No Conv.
0 Registrations
No conversions recorded. Check pixel setup, ad delivery, or pause and reallocate spend.
🎯
Audience: Hot / Warm vs Cold
Comparing retargeting & engaged audiences against cold interest targeting
🔥Hot / WarmRetargeting TA · FB/IG/Salesprocess
Registrations
0
Website Reg.
CPL
—
Cost Per Lead
Ads Spend
$0.00
Total
CTR
0.00%
Click-Through
CPC
—
Cost per Click
LPV
0
Landing Page Views
🧊Cold
Registrations
0
Website Reg.
CPL
—
Cost Per Lead
Ads Spend
$0.00
Total
CTR
0.00%
Click-Through
CPC
—
Cost per Click
LPV
0
Landing Page Views
Interest Group Breakdown
| Interest Group | Audience | Regs | CPL | Spend | CTR | CPC | LPV |
|---|
📊Creative Format
Video vs Image
How each format performs on spend, reach, registrations & efficiency
🖼️Image
Ad Spend
$0.00
Impressions
0
CTR (link)
0.00%
Registrations
0
CPL
—
LPV
0
🎬Video
Ad Spend
$0.00
Impressions
0
CTR (link)
0.00%
Registrations
0
CPL
—
LPV
0
🖼️Top 0
Image Ads — Top 5
Ranked by registrations · lowest cost per result breaks ties
No conversion data for this selection
🎬Top 0
Reels / Video Ads — Top 5
Ranked by registrations · lowest cost per result breaks ties
No conversion data for this selection
🏆0 creatives
Creative Leaderboard
All creatives · click column headers to sort
| Creative | Spend↕ | Regs↓ | CPL↕ | CTR↕ | CPC↕ | LPV↕ | Impr.↕ |
|---|---|---|---|---|---|---|---|
| No creatives match your filter | |||||||