Creative Fatigue Tracker
Monitor CTR drop & CPL rise per ad creative over time
21 Fatigued
8 Watch
7 Healthy
🎬
MOReels#A3(CTA_2026_Q2)
14 days running·$210.45 spent·9 regs🇸🇬🇦🇺🇭🇰
Fatigued
CTR Trend▼ 85% from peak
Peak 13.93%Recent 2.03%
CPL Trend
Best —Recent $5.08
🎬
MOReels#A6(CTA_2026_Q2)
15 days running·$3,739.81 spent·659 regs🇵🇭🇸🇬🇦🇺
Fatigued
CTR Trend▼ 78% from peak
Peak 6.64%Recent 1.47%
CPL Trend
Best —Recent $4.02
🎬
MOReels#A2(CTA_2026_Q2)
14 days running·$300.99 spent·14 regs🇸🇬🇦🇺🇭🇰
Fatigued
CTR Trend▼ 75% from peak
Peak 13.04%Recent 3.24%
CPL Trend
Best —Recent $18.39
🎬
Q3Reels#1(Apr_Short19_CTA1)
18 days running·$1,182.37 spent·56 regs🇸🇬🇦🇺🇭🇰
Fatigued
CTR Trend▼ 75% from peak
Peak 3.86%Recent 0.96%
CPL Trend
Best —Recent —
🎬
MOReels#A2
14 days running·$430.93 spent·17 regs🇸🇬🇵🇭🇦🇺
Fatigued
CTR Trend▼ 72% from peak
Peak 7.75%Recent 2.16%
CPL Trend
Best —Recent $47.60
🎬
MOReels#A3
12 days running·$115.20 spent·4 regs🇸🇬🇵🇭🇦🇺
Fatigued
CTR Trend▼ 67% from peak
Peak 5.12%Recent 1.70%
CPL Trend
Best —Recent $1.23
🖼️
MOImage#A1|Cop#2
8 days running·$174.90 spent·14 regs🇦🇺🇸🇬🇵🇭
Fatigued
CTR Trend▼ 67% from peak
Peak 25.00%Recent 8.33%
CPL Trend
Best —Recent —
🎬
MOReels#A1|Cop#2
9 days running·$1,032.87 spent·55 regs🇦🇺🇭🇰
Fatigued
CTR Trend▼ 67% from peak
Peak 3.46%Recent 1.15%
CPL Trend
Best —Recent $10.17
🎬
MOReels#A4(CTA_2026_Q2)
14 days running·$1,280.22 spent·66 regs🇸🇬🇦🇺🇭🇰
Fatigued
CTR Trend▼ 66% from peak
Peak 6.22%Recent 2.12%
CPL Trend
Best —Recent $39.52
🎬
MOTest4(CTA_2026_Q2)
14 days running·$1,594.17 spent·91 regs🇵🇭🇸🇬🇦🇺
Fatigued
CTR Trend▼ 63% from peak
Peak 5.95%Recent 2.21%
CPL Trend
Best —Recent $15.72
🎬
MOReels#A1(CTA_2026_Q2)
14 days running·$2,816.66 spent·183 regs🇸🇬🇦🇺🇭🇰
Fatigued
CTR Trend▼ 59% from peak
Peak 4.23%Recent 1.72%
CPL Trend
Best —Recent $26.44
🎬
MOTest4(June)|Cop#2
10 days running·$995.96 spent·40 regs🇭🇰🇦🇺🇸🇬
Fatigued
CTR Trend▼ 58% from peak
Peak 13.02%Recent 5.40%
CPL Trend
Best —Recent $36.54
🎬
2025MOQ4Reels#10(CTA_2026_Q2)
14 days running·$745.11 spent·46 regs🇵🇭🇸🇬🇦🇺
Fatigued
CTR Trend▼ 54% from peak
Peak 3.50%Recent 1.60%
CPL Trend
Best —Recent $8.40
🎬
MOTest4(CTA2_2026_Q2)
7 days running·$507.89 spent·17 regs🇦🇺🇸🇬🇭🇰
Fatigued
CTR Trend▼ 53% from peak
Peak 4.82%Recent 2.25%
CPL Trend
Best —Recent $43.31
🎬
MOReels#A2|Cop#2
7 days running·$114.31 spent·9 regs🇦🇺🇭🇰
Fatigued
CTR Trend▼ 46% from peak
Peak 8.28%Recent 4.43%
CPL Trend
Best —Recent $11.55
🎬
Q3Reels#1(Apr_Short19_CTA1)|Cop#2
10 days running·$856.84 spent·51 regs🇭🇰🇦🇺🇸🇬
Fatigued
CTR Trend▼ 45% from peak
Peak 5.90%Recent 3.27%
CPL Trend
Best —Recent $16.60
🎬
2025MOQ4Reels#10|Cop#2
10 days running·$695.74 spent·55 regs🇭🇰🇦🇺🇸🇬
Fatigued
CTR Trend▼ 44% from peak
Peak 7.72%Recent 4.29%
CPL Trend
Best —Recent $20.64
🎬
2025MOQ4Reels#9
17 days running·$287.92 spent·12 regs🇸🇬🇦🇺🇭🇰
Fatigued
CTR Trend▼ 44% from peak
Peak 14.29%Recent 7.95%
CPL Trend
Best —Recent —
🎬
MOReels#A1
9 days running·$663.63 spent·32 regs🇸🇬🇵🇭🇦🇺
Fatigued
CTR Trend▼ 44% from peak
Peak 3.52%Recent 1.96%
CPL Trend
Best —Recent $24.75
🎬
MOReels#A4
13 days running·$534.73 spent·28 regs🇸🇬🇵🇭🇦🇺
Fatigued
CTR Trend▼ 41% from peak
Peak 4.71%Recent 2.77%
CPL Trend
Best —Recent $23.94
🖼️
MOImage#A4|Cop#2
8 days running·$229.76 spent·18 regs🇦🇺🇸🇬🇵🇭
Fatigued
CTR Trend▼ 37% from peak
Peak 17.77%Recent 11.15%
CPL Trend
Best —Recent $1.16
🎬
MOReels#A6(CTA2_2026_Q2)
7 days running·$1,237.82 spent·46 regs🇸🇬🇭🇰🇦🇺
Watch
CTR Trend▼ 32% from peak
Peak 3.72%Recent 2.54%
CPL Trend
Best —Recent $33.55
🎬
2025MOQ4Reels#9|Cop#2
10 days running·$281.89 spent·9 regs🇭🇰🇦🇺🇸🇬
Watch
CTR Trend▼ 30% from peak
Peak 10.59%Recent 7.46%
CPL Trend
Best —Recent $5.66
🎬
MOReels#A3|Cop#2
7 days running·$78.51 spent·2 regs🇦🇺🇭🇰
Watch
CTR Trend▼ 29% from peak
Peak 5.91%Recent 4.17%
CPL Trend
Best —Recent —
🎬
Reels#5(CTA_2026_Q2)
14 days running·$2,916.15 spent·305 regs🇵🇭🇸🇬🇦🇺
Watch
CTR Trend▼ 28% from peak
Peak 6.13%Recent 4.39%
CPL Trend
Best —Recent $5.80
🖼️
MOImage#A2
13 days running·$952.75 spent·127 regs🇸🇬🇲🇾🇭🇰
Watch
CTR Trend▼ 26% from peak
Peak 9.95%Recent 7.35%
CPL Trend
Best —Recent $4.22
🎬
MOReels#A4|Cop#2
7 days running·$429.11 spent·15 regs🇦🇺🇭🇰
Watch
CTR Trend▼ 25% from peak
Peak 3.56%Recent 2.65%
CPL Trend
Best —Recent $42.95
🖼️
MOImage#A1
13 days running·$1,271.32 spent·67 regs🇸🇬🇲🇾🇭🇰
Watch
CTR Trend▼ 20% from peak
Peak 12.07%Recent 9.63%
CPL Trend
Best —Recent $17.10
🖼️
MOImage#A3
13 days running·$1,049.96 spent·62 regs🇸🇬🇲🇾🇭🇰
Watch
CTR Trend▼ 15% from peak
Peak 9.99%Recent 8.46%
CPL Trend
Best —Recent $15.78
🎬
MOTest4(June)|Cop#2p
6 days running·$7.42 spent·0 regs🇲🇾
Healthy
CTR Trend▼ 10% from peak
Peak 11.76%Recent 10.61%
CPL Trend
Not enough data
Best —Recent —
🎬
Reels#5(CTA2_2026_Q2)
7 days running·$933.05 spent·29 regs🇦🇺🇸🇬🇭🇰
Healthy
CTR Trend▼ 9% from peak
Peak 4.46%Recent 4.04%
CPL Trend
Best —Recent $42.72
🖼️
MOImage#9|Cop#2
8 days running·$98.73 spent·40 regs🇦🇺🇸🇬🇵🇭
Healthy
CTR Trend▼ 8% from peak
Peak 24.26%Recent 22.41%
CPL Trend
Best —Recent $1.33
🎬
MOTest4(June)
19 days running·$992.01 spent·93 regs🇸🇬🇦🇺🇭🇰
Healthy
CTR Trend▼ 5% from peak
Peak 10.09%Recent 9.54%
CPL Trend
Best —Recent $6.18
🖼️
MOImage#9
13 days running·$1,039.19 spent·73 regs🇸🇬🇲🇾🇭🇰
Healthy
CTR Trend▼ 4% from peak
Peak 18.97%Recent 18.13%
CPL Trend
Best —Recent $8.59
🎬
2025MOQ4Reels#10
19 days running·$578.03 spent·43 regs🇸🇬🇦🇺🇭🇰
Healthy
CTR Trend▼ 4% from peak
Peak 11.90%Recent 11.47%
CPL Trend
Best —Recent $5.91
🖼️
MOImage#A3|Cop#2
8 days running·$212.90 spent·67 regs🇦🇺🇸🇬🇵🇭
Healthy
CTR Trend▼ 2% from peak
Peak 16.88%Recent 16.47%
CPL Trend
Best —Recent $1.01