Performance Guide
Great
CPL ≤ $15
Top performer — strong efficiency. Consider scaling budget to maximise reach.
Good
CPL $15 – $30
Acceptable performance. Monitor closely and test creative variations to improve CPL.
High CPA
CPL > $30
Above target cost. Review creative, audience targeting, or landing page to reduce CPL.
No Conv.
0 Registrations
No conversions recorded. Check pixel setup, ad delivery, or pause and reallocate spend.
🎯
Audience: Hot / Warm vs Cold
Comparing retargeting & engaged audiences against cold interest targeting
🔥Hot / WarmRetargeting TA · FB/IG/Salesprocess
Registrations
394
Website Reg.
CPL
$13.77
Cost Per Lead
Ads Spend
$5,427.21
Total
CTR
3.93%
Click-Through
CPC
$0.87
Cost per Click
LPV
2,444
Landing Page Views
🧊Cold
Registrations
2,060
Website Reg.
CPL
$12.21
Cost Per Lead
Ads Spend
$25,162.09
Total
CTR
3.55%
Click-Through
CPC
$0.69
Cost per Click
LPV
16,192
Landing Page Views
Interest Group Breakdown
| Interest Group | Audience | Regs | CPL | Spend | CTR | CPC | LPV |
|---|---|---|---|---|---|---|---|
| FB/IG/Salesprocess | 🔥 Hot/Warm | 332 | $12.03 | $3,995.45 | 3.87% | $0.98 | 1,597 |
| Retargeting TA | 🔥 Hot/Warm | 62 | $23.09 | $1,431.76 | 4.05% | $0.66 | 847 |
| Forex TA | 🧊 Cold | 647 | $8.66 | $5,605.53 | 3.13% | $0.55 | 4,337 |
| Financial Education TA | 🧊 Cold | 346 | $11.50 | $3,980.25 | 4.30% | $0.60 | 3,085 |
| Stock TA | 🧊 Cold | 311 | $10.18 | $3,165.70 | 4.26% | $0.57 | 2,339 |
| Wealth TA | 🧊 Cold | 307 | $9.62 | $2,954.36 | 4.97% | $0.57 | 2,528 |
| Marketing TA | 🧊 Cold | 152 | $17.52 | $2,663.00 | 2.88% | $1.16 | 1,072 |
| Retire TA | 🧊 Cold | 61 | $25.85 | $1,576.76 | 2.53% | $1.38 | 510 |
| Teacher TA | 🧊 Cold | 56 | $26.21 | $1,467.64 | 2.42% | $1.26 | 521 |
| Rich TA | 🧊 Cold | 47 | $15.51 | $728.97 | 1.97% | $1.81 | 189 |
| Marketing TA (HK) | 🧊 Cold | 36 | $13.26 | $477.37 | 3.55% | $0.67 | 342 |
| Travel TA | 🧊 Cold | 33 | $21.77 | $718.33 | 3.28% | $0.99 | 316 |
| Health TA | 🧊 Cold | 31 | $24.79 | $768.59 | 2.88% | $0.73 | 418 |
| Broad TA | 🧊 Cold | 21 | $21.34 | $448.17 | 4.09% | $0.47 | 324 |
| Leads Lookalike (2% - 8%) | 🧊 Cold | 9 | $41.51 | $373.59 | 2.07% | $1.16 | 132 |
| Broad | 🧊 Cold | 2 | $64.34 | $128.67 | 2.61% | $2.74 | 25 |
| Financial Education | 🧊 Cold | 1 | $105.16 | $105.16 | 6.39% | $0.74 | 54 |
🖼️Top 5
Image Ads — Top 5
Ranked by registrations · lowest cost per result breaks ties
1st
Ad Creative
MOImage#A2
9 campaigns🇵🇭 Philippines🇸🇬 Singapore🇲🇾 Malaysia🇦🇺 Australia
Registrations
127
Website Reg.
CPL
$7.50
Cost Per Lead
Ads Spend
$952.75
Total
CPC
$0.46
Cost per Click
CTR
6.09%
Link Click-Through
2nd
Ad Creative
MOImage#9
9 campaigns🇸🇬 Singapore🇵🇭 Philippines🇦🇺 Australia🇲🇾 Malaysia
Registrations
73
Website Reg.
CPL
$14.24
Cost Per Lead
Ads Spend
$1,039.19
Total
CPC
$0.70
Cost per Click
CTR
13.72%
Link Click-Through
3rd
Ad Creative
MOImage#A3|Cop#2
5 campaigns🇵🇭 Philippines🇦🇺 Australia🇲🇾 Malaysia🇸🇬 Singapore
Registrations
67
Website Reg.
CPL
$3.18
Cost Per Lead
Ads Spend
$212.90
Total
CPC
$0.25
Cost per Click
CTR
9.35%
Link Click-Through
4th
Ad Creative
MOImage#A1
10 campaigns🇸🇬 Singapore🇵🇭 Philippines🇲🇾 Malaysia🇦🇺 Australia
Registrations
67
Website Reg.
CPL
$18.97
Cost Per Lead
Ads Spend
$1,271.32
Total
CPC
$0.99
Cost per Click
CTR
8.30%
Link Click-Through
5th
Ad Creative
MOImage#A3
10 campaigns🇸🇬 Singapore🇵🇭 Philippines🇲🇾 Malaysia🇦🇺 Australia
Registrations
62
Website Reg.
CPL
$16.93
Cost Per Lead
Ads Spend
$1,049.96
Total
CPC
$0.88
Cost per Click
CTR
7.27%
Link Click-Through
🎬Top 5
Reels / Video Ads — Top 5
Ranked by registrations · lowest cost per result breaks ties
1st
Ad Creative
MOReels#A6(CTA_2026_Q2)
18 campaigns🇵🇭 Philippines🇲🇾 Malaysia🇦🇺 Australia🇭🇰 Hong Kong
Registrations
659
Website Reg.
CPL
$5.67
Cost Per Lead
Ads Spend
$3,739.81
Total
CPC
$0.32
Cost per Click
CTR
3.19%
Link Click-Through
2nd
Ad Creative
Reels#5(CTA_2026_Q2)
16 campaigns🇲🇾 Malaysia🇵🇭 Philippines🇭🇰 Hong Kong🇦🇺 Australia
Registrations
305
Website Reg.
CPL
$9.56
Cost Per Lead
Ads Spend
$2,916.15
Total
CPC
$0.63
Cost per Click
CTR
3.74%
Link Click-Through
3rd
Ad Creative
MOReels#A1(CTA_2026_Q2)
11 campaigns🇦🇺 Australia🇸🇬 Singapore🇵🇭 Philippines🇲🇾 Malaysia
Registrations
183
Website Reg.
CPL
$15.39
Cost Per Lead
Ads Spend
$2,816.66
Total
CPC
$1.33
Cost per Click
CTR
2.53%
Link Click-Through
4th
Ad Creative
MOTest4(June)
6 campaigns🇲🇾 Malaysia🇭🇰 Hong Kong🇸🇬 Singapore🇦🇺 Australia
Registrations
93
Website Reg.
CPL
$10.67
Cost Per Lead
Ads Spend
$992.01
Total
CPC
$0.66
Cost per Click
CTR
4.49%
Link Click-Through
5th
Ad Creative
MOTest4(CTA_2026_Q2)
17 campaigns🇦🇺 Australia🇭🇰 Hong Kong🇵🇭 Philippines🇸🇬 Singapore
Registrations
91
Website Reg.
CPL
$17.52
Cost Per Lead
Ads Spend
$1,594.17
Total
CPC
$1.00
Cost per Click
CTR
2.74%
Link Click-Through