Performance Guide
Great
CPL ≤ $15
Top performer — strong efficiency. Consider scaling budget to maximise reach.
Good
CPL $15 – $30
Acceptable performance. Monitor closely and test creative variations to improve CPL.
High CPA
CPL > $30
Above target cost. Review creative, audience targeting, or landing page to reduce CPL.
No Conv.
0 Registrations
No conversions recorded. Check pixel setup, ad delivery, or pause and reallocate spend.
🎯
Audience: Hot / Warm vs Cold
Comparing retargeting & engaged audiences against cold interest targeting
🔥Hot / WarmRetargeting TA · FB/IG/Salesprocess
Registrations
0
Website Reg.
CPL
—
Cost Per Lead
Ads Spend
$0.00
Total
CTR
0.00%
Click-Through
CPC
—
Cost per Click
LPV
0
Landing Page Views
🧊Cold
Registrations
1,191
Website Reg.
CPL
$6.73
Cost Per Lead
Ads Spend
$8,010.70
Total
CTR
4.45%
Click-Through
CPC
$0.59
Cost per Click
LPV
6,603
Landing Page Views
Interest Group Breakdown
| Interest Group | Audience | Regs | CPL | Spend | CTR | CPC | LPV |
|---|---|---|---|---|---|---|---|
| Broad TA | 🧊 Cold | 365 | $4.55 | $1,661.66 | 5.37% | $0.43 | 1,992 |
| FB / IG / Salesprocess | 🧊 Cold | 346 | $5.32 | $1,839.36 | 3.75% | $0.55 | 1,501 |
| Stock TA | 🧊 Cold | 150 | $8.62 | $1,293.63 | 4.88% | $0.67 | 970 |
| Finance Education TA | 🧊 Cold | 117 | $8.26 | $966.41 | 4.24% | $0.66 | 677 |
| Wealth TA | 🧊 Cold | 109 | $8.90 | $970.37 | 4.78% | $0.65 | 772 |
| Forex TA | 🧊 Cold | 104 | $12.30 | $1,279.27 | 3.78% | $0.91 | 691 |
📊Creative Format
Video vs Image
How each format performs on spend, reach, registrations & efficiency
🖼️Image
Ad Spend
$1,860.33
Impressions
44,688
CTR (link)
4.81%BEST
Registrations
121
CPL
$15.37
LPV
957
🎬Video
Ad Spend
$6,150.37
Impressions
260,607BEST
CTR (link)
4.39%
Registrations
1,070BEST
CPL
$5.75BEST
LPV
5,646BEST
🖼️Top 4
Image Ads — Top 5
Ranked by registrations · lowest cost per result breaks ties
1st
🖼️
Ad Creative
MOImage#B9
4 campaigns MY SG AU HK
Registrations
52
Website Reg.
CPL
$14.81
Cost Per Lead
Ads Spend
$770.03
Total
CPC
$0.85
Cost per Click
CTR
5.38%
Link Click-Through
2nd
🖼️
Ad Creative
MOImage#C1
5 campaigns MY SG HK AU
Registrations
47
Website Reg.
CPL
$9.98
Cost Per Lead
Ads Spend
$468.93
Total
CPC
$0.78
Cost per Click
CTR
6.76%
Link Click-Through
3rd
🖼️
Ad Creative
MOImage#C3
4 campaigns AU MY HK SG
Registrations
17
Website Reg.
CPL
$32.57
Cost Per Lead
Ads Spend
$553.65
Total
CPC
$1.07
Cost per Click
CTR
2.94%
Link Click-Through
4th
🖼️
Ad Creative
MOImage#C2
4 campaigns MY SG AU HK
Registrations
5
Website Reg.
CPL
$13.54
Cost Per Lead
Ads Spend
$67.72
Total
CPC
$0.57
Cost per Click
CTR
9.28%
Link Click-Through
🎬Top 4
Reels / Video Ads — Top 5
Ranked by registrations · lowest cost per result breaks ties
1st
🎬
Ad Creative
Reels#1
16 campaigns PH MY HK AU
Registrations
430
Website Reg.
CPL
$4.70
Cost Per Lead
Ads Spend
$2,019.19
Total
CPC
$0.50
Cost per Click
CTR
4.53%
Link Click-Through
2nd
🎬
Ad Creative
Apr_Short19_CTA1
15 campaigns MY AU PH HK
Registrations
275
Website Reg.
CPL
$7.44
Cost Per Lead
Ads Spend
$2,045.59
Total
CPC
$0.70
Cost per Click
CTR
3.86%
Link Click-Through
3rd
🎬
Ad Creative
Reels#5
16 campaigns PH HK MY AU
Registrations
240
Website Reg.
CPL
$4.75
Cost Per Lead
Ads Spend
$1,140.95
Total
CPC
$0.38
Cost per Click
CTR
4.53%
Link Click-Through
4th
🎬
Ad Creative
MOTest4(June)
15 campaigns PH MY SG HK
Registrations
125
Website Reg.
CPL
$7.56
Cost Per Lead
Ads Spend
$944.64
Total
CPC
$0.65
Cost per Click
CTR
5.02%
Link Click-Through
🏆8 creatives
Creative Leaderboard
All creatives · click column headers to sort
| Creative | Spend↕ | Regs↓ | CPL↕ | CTR↕ | CPC↕ | LPV↕ | Impr.↕ |
|---|---|---|---|---|---|---|---|
🎬 Reels#1 Great | $2,019.19 | 430 | $4.70 | 4.53% | $0.50 | 2,108 | 89,959 |
🎬 Apr_Short19_CTA1 Great | $2,045.59 | 275 | $7.44 | 3.86% | $0.70 | 1,484 | 76,213 |
🎬 Reels#5 Great | $1,140.95 | 240 | $4.75 | 4.53% | $0.38 | 1,329 | 65,651 |
🎬 MOTest4(June) Great | $944.64 | 125 | $7.56 | 5.02% | $0.65 | 725 | 28,784 |
🖼️ MOImage#B9 Great | $770.03 | 52 | $14.81 | 5.38% | $0.85 | 430 | 16,924 |
🖼️ MOImage#C1 Great | $468.93 | 47 | $9.98 | 6.76% | $0.78 | 288 | 8,907 |
🖼️ MOImage#C3 High CPA | $553.65 | 17 | $32.57 | 2.94% | $1.07 | 187 | 17,585 |
🖼️ MOImage#C2 Great | $67.72 | 5 | $13.54 | 9.28% | $0.57 | 52 | 1,272 |